Envirodigital

Summary of Envirodigital video case studies and filmed talks

Hannah Rudman presents the case study of Claimexpenses.com
– a development to help freelancers calculate their CO2 footprint when working with different organisations, as well as claim travel expenses back:

Hannah Rudman presents the case study story of the virtual world digital content development that The Scape Trust have created at Timespan Arts & Heritage Centre & Museum, following a community archaeology project in Brora, a remote part of North East Scotland. Using Kinect technology (Microsoft XBox) in the museum, and 3D virtual reality software and the evidence from the archaeological dig, the 16th Century salt pans of Brora remain with us for exploration at Timespan and online, although coastal erosion due to climate change means they’re actually currently disappearing into the sea.

This drive through of Doune The Rabbit Hole Festival‘s car share website shows how the gocarshare system embedded in the festival’s website, and how a car share is set up. Doune The Rabbit Hole were able to create the digital system to enhance their festival’s environmental sustainability:

The National Piping Centre has been working to raise its live streaming capability and capacity to increase its international reach without its increasing carbon footprint. This case study shows how they’ve increased the reach and scale of live Scottish traditional music events from the centre, generating a new income stream, but saving a carbon footprint! Hannah Rudman goes to meet the team on the eve of a live streamed concert:

Case Study in Digital Development – The National Piping Centre from AmbITion on Vimeo.

YDance developed a digital hub to help them achieve their aims of engaging young people with great dance focussed education, participation and talent development.This case study story explores their thinking and rationale behind it, which includes a strong environmental sustainability aspect. Lessons and choreography tips have been put online to reduce YDance tutors’ carbon footprints:


The Screen Machine
in the UK’s only mobile cinema, bringing movie night to 34 remote communities of Scotland. Analysing Screen Machine’s carbon emissions has taken place through digital tools and technologies, as Hannah Rudman reports:

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Envirodigital’s work for government

Envirodigital has been working with Scotland’s 2020 Climate group and Scottish Enterprise to develop a response to Scottish Government about how the Creative and Interactive Industries will respond as a sector to Scotland’s low carbon transition. View our report:

Download document (PDF, 4.2MB)


Envirodigital approached the Scotland’s 2020 Climate Group, suggesting that the Creative & Digital Industries should be considered key sectors in Scotland’s Low Carbon Transition.

In 2011, Envirodigital delivered for the Creative & Digital Industries 2 workshops to:
I. Provide a deeper understanding of specific business implications and opportunities relating to the low carbon transition;
II. Identify the strategic preparedness of the Creative & Digital industries;
III. Recommend further collaborative work needed to address the issues/opportunities and embed these within the industry-led strategies.
Facilitated with Scottish Enterprise’s support, our report has been submitted to the 2020 Climate Group, who have submitted a report to Scottish Government from all Scottish key sectors. The work is available on the 2020 Climate Group’s website too.

Related posts:
Envirodigital develops workshops for Creative and Digital Industries’ input into Scotland’s low carbon transition
Envirodigital prompts parliamentary question

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Five Minute Theatre: co-production with National Theatre of Scotland

Envirodigital created larger scale, but smaller environmental impact, live productions for arts, cultural and heritage organisations, event organisers, and content producers by adding a digital element to them.
Co-production: Five Minute Theatre, National Theatre Scotland

UPDATE: June 2012 – Five Minute Theatre wins a Critics Award for Theatre in Scotland (CATS) in the category of Best Technical Production – well done everyone involved!

Five Minute Theatre in an Hour!”, is AmbITion Scotland‘s latest webcast masterclass, exploring the digitisation of live theatre content, that Envirodigital achieved working as co- producers together with National Theatre Scotland. Watch the case study to find more out about this extraordinary virtual and live production.

“Recognising that the internet had revolutionised the way that audiences responded to theatre, Five Minute Theatre opened up the business of creation internationally – and the Company was overwhelmed by the response from contributors around the world…Five Minute Theatre captured the potential of the internet to bring theatre out of venues and into the home – similar experiments )most notablyby London’s National Theatre, and the New York Metropolitan Opera) have tended to film and broadcast big productions. The National Theatre of Scotland was determined to try a different tack. Through Five Minute Theatre, the definition of theatre-maker was expanded, with first-time performers, amateur groups, schools, critics and radio stations taking their place alongside many established actors, writers and directors.” – National Theatre Scotland, 2012 Programme.

Press Reviews
“A 21st century event that expressed and celebrated the wild and beautiful diversity of Scotland today in a thousand different voices” – THE SCOTSMAN

“This isn’t just about professionals. This is about joining in and showing off talent in a way that captures the crossing of boundaries between audience and performer and where participation is a communal need” – THE HERALD

“By handing the reins over to the people of Scotland… NTS has proved itself a true champion of homegrown national theatre” – THE GUARDIAN THEATRE BLOG

Increasing reach, scale, accessibility, impact and being environmentally more sustainable
In total during Five Minute Theatre, a twitter trend was created (#fiveminutetheatre was the top trend in Glasgow on the day) and there were over 6000 hours of theatre, 207 pieces viewed online in 24 hours. To put that into context:
NTS’s July 2011 touring production, Knives in Hens is 1.5 hour viewer hours. 6000 viewer hours online is therefore equivalent to 4000 people watching a one and a half hr production (that’s equivalent to around a sold-out 2 1/2 week run at a venue like the Traverse – a midscale scale venue). So as well as being popular, the digital performance is environmentally more sustainable too! To compare it to the live tour, say half of the 4000 audience had to travel 15 miles on average to get to the show – not unusual in Scotland outside the cities. If they travelled in medium sized diesel cars, over 18 tonnes of carbon would have been emitted. Producing, distributing and consuming the show online saved that emission. And that’s not even counting the impact a big theatrical production in a venue would have created. So a show that was responsibly international, green and environmentally friendly and impactful.

(Additionally, nearly 70 viewers watched the webcast of the case study online, and a third of them offered to calculate the carbon emissions they’d saved. 286kg was the total saving – equivalent to making 16302 cups of tea, or running 9.4 PC monitors for a year in working hours!)

We helped NTS strategise, plan and implement how to webcasting technologies for the production, to help present to the world 24 hours of live and recorded live theatre on June 21st 2011. We also helped NTS plan the strategy for audience participation and engagement with the project.

STV supported Five Minute Theatre with a partnership to expand the reach and marketing of Five Minute Theatre on their channels. They chose to partner the project once they were happy that we could guarantee the quality of the event and the technology.


Related posts:

Envirodigital appointed technical consultants by National Theatre Scotland
The art of webcasting
The art of webcasting (part 2)

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Summary of Envirodigital publications

‘Culture’s role in environmental change’, article for The Guardian

Green Digits‘ article for Arts Professional

Download document (PDF, 5.86MB)

Download document (PDF, 1.68MB)

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The Touring Network builds digital tools to measure CO2 of rural touring

Greener Routes

The Touring Network (TTN) works to support, represent and develop professional live performances happening in small-scale venues across the Highlands & Islands. Across such a vast geographic area, from Shetland to Argyll and Perthshire to Skye, the carbon costs of touring to remote and varied locations can be significant – not only are distances great but transport and buildings infrastructure is also often limited.

In order to better understand the carbon impact of this vital cultural activity, they applied to Sustainable AmbITion, the green fund set up by Rudman Consulting’s digital development programme AmbITion Scotland for the creative industries in Scotland. TTN wanted to look at a range of factors that make up touring to rural locations including venues, transport, production and audiences. They worked alongside Comar on a single theatre tour playing 17 venues across the region and used a variety of calculations to look at each of these areas including audience return cards, energy meters and mileage totals.

read on >

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Music + develops online learning to reduce CO2

Music +, the mentoring scheme run by the Scottish Music Centre, piloted an innovative project funded by AmbITion Scotland, the digital development programme designed by Rudman Consulting, Envirodigital’s parent company. They looked at ways of cutting organisational and mentee carbon emissions, through developing and offering online distance learning. Read more about their achievements!

Scottish Music Centre Music Plus Ambition end of project from Ashley Smith Hammond

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Interview on Climate Justice – with Lady Susan Rice, MD Lloyds Banking Group

On behalf of The 2020 Climate Group (@2020climategrp), it was a real privilege for me to interview Lady Susan Rice, of Lloyds Banking Group, about the importance of ‪#‎climatejustice‬ and what the Lloyds Banking Group is doing internally around reducing business travel. She speaks also about how the group is helping client businesses to make changes towards lower carbon behaviours. This interview was recorded at the inaugural International Conference for Climate Justice in Edinburgh.

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claimexpenses.com – a Sustainable AmbITion case study

This case study from Hannah’s AmbITion Scotland programme reveals Creative Carbon Scotland‘s digital development claimexpenses.com. The tool was developed with support from Sustainable AmbITion, a fund which was secured by Envirodigital from Creative Scotland for AmbITion Scotland and focussed on utilising digital technologies for better environmental sustainability. Reflecting on the development of claimexpenses.com, users from Festivals Edinburgh and the Edinburgh International Festival, as well as the tool’s creators Creative Carbon Scotland, explain the benefits and outcomes to Hannah Rudman.

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Virtual worlds save 16th C salt pans of Brora

This AmbITion Scotland case study in digital development sees Hannah Rudman telling the story of the virtual world digital content development that The Scape Trust have created at Timespan Arts & Heritage Centre & Museum, following a community archaeology project in Brora, a remote part of North East Scotland.

Using Kinect technology (Microsoft XBox) in the museum, and 3D virtual reality software and the evidence from the archaeological dig, the 16th Century salt pans of Brora remain with us for exploration at Timespan and online, although coastal erosion due to climate change means they’re actually currently disappearing into the sea.

Watch and enjoy!

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The National Piping Centre reduce their carbon footprint through live streaming

The National Piping Centre has been working to raise its live streaming capability and capacity through the support of Rudman Consulting‘s digital development programme, AmbITion Scotland. This case study shows how they’ve increased the reach and scale of live events from the centre, generating a new income stream. And their unusual wind powered assets, the Highland Bagpipe, have also been saving carbon footprint, as the performers don’t have to tour internationally if concerts from Glasgow can be made digitally available! 

Hannah Rudman goes to meet the team on the eve of a live streamed concert:

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