DT approach


“The greatest danger in times of turbulence is not the turbulence itself, but to act with yesterday’s logic.” Peter Drucker

AmbITion Approach Diagram

What is The AmbITion Approach to Digital Transformation?

The AmbITion Approach is our academically verified, proven in the field Digital Transformation methodology for enterprises looking to transform and build adaptability to deal with the continuous disruption of digital technologies, an approach created by Dr Hannah Rudman of Rudman Consulting.

Integrating the opportunities of digital into an organisation demands development and adaptation across the whole organisation. The AmbITion Approach to Digital Transformation blends the methods of modern change management consultancy with action research; and utilises some of the tools, attitudes, and techniques of design thinking, and creative practice.

The AmbITion Approach to Digital Transformation online toolkit is openly available and free to use, and has been specifically designed for organisations of any size, type and operational model – to enable any enterprise to approach digital development with confidence. The AmbITion Approach has been the framework for a number of national sector Digital Transformation/digital business development programmes, securing £3.7m public funding so far.

The AmbITion Approach to Digital Transformation has been extensively used with a range of organisations, and iteratively improved, integrating the learnings and experiences of enterprises that have created change. You can read and watch case study stories of the impacts and outputs of the change journeys already undertaken by enterprises through working with The AmbITion Approach.

The AmbITion Approach to Digital Transformation online toolkit is a blend of:
• the methodology of The AmbITion Approach to Digital Transformation;
• practical tools, templates, tips and exercises to help enterprises work through the method;
written and video case study stories of the results organisations have achieved through undertaking The AmbITion Approach; and
• links to other expert-written AmbITion resources, to help you go deeper into a digital development subject or area of specific interest.

The AmbITion Approach Components
The AmbITion Approach to Digital Transformation is designed to be flexible and adaptable, so that you can adapt it to the needs of your organisation. The online toolkit presentation allows you to easily move through the 5 components of the approach.

  1. Review your Organisation
  2. Diagnose your Needs
  3. Develop your Business Case
  4. Manage your Implementation
  5. Reflect and Evaluate

Not sure if The AmbITion Approach to Digital Transformation is for you?
Check out the case study stories reporting the transformations of other enterprises that have already benefitted from undertaking the AmbITion Approach, and see them report on the benefits, impacts, and outputs they have achieved.

Listen to Dr Hannah Rudman, creator of the approach, explain the benefits of using the The AmbITion Approach to creative industries enterprises in this presentation: