Head over to the Centre for Life in Newcastle UK’s blog to read about Rudman Consulting’s latest research work.
Undertaken with anthropologists and digital humanities experts at Durham University, and practitioners from the Centre for Life, Hannah Rudman has introduced participatory action research methods and design processes to a novel project funded by the ESRC.
Together, we are developing novel exhibits that will be experiments that encourage creativity and innovation. We are investigating whether encouraging more creative and innovative forms of enquiry increases engagement with science.
Hannah is also introducing information systems to be digital research tools for collecting data about people’s activity with the exhibits, and for simultaneously gathering ethical consent. Hannah has been awarded Honorary Fellow in the Department of Anthropology at Durham University for her work on the project.
A key aspect of the success of Rudman Consulting’s AmbITion Approach for digital business transformation is its inclusions of design thinking approaches and tools, and creative practices. We have studied and academically verified that most businesses which used more design and creative practices during change journeys, such as the AmbITion Approach, were very likely to digitally adapt, and over a third are likely to completely transform and become digital businesses. Interesting then that last month, the front page of Harvard Business Review led with ‘The Evolution of Design Thinking’:
“It’s no longer just for products. Executives are using this approach to devise strategy and manage change… which is in large part a response to the increasing complexity of modern technology and modern business. Design helps people to make sense of complexity because we need interactions with technologies and other complex systems to be simple, intuitive, and pleasurable. The big strategy-consulting firms are also gearing up for this new world, often by acquiring leading providers of design services. In the past few years, Deloitte acquired Doblin, Accenture acquired Fjord, and McKinsey acquired Lunar.”
The EU has also just published its annual survey on business innovation answered by 14,118 enterprises across 28 member states, Switzerland and the US. For the first time, a question on the use of design was asked. Companies whose turnover has increased are more likely to say they use design than those whose profits have decreased.
read on >
From 2011 – 2015, Hannah undertook PhD research at the Institute for Informatics and Digital Innovation at Edinburgh Napier University’s School of Computing. The doctoral research studied the concepts, methodologies, and tools of The AmbITion Approach, and validated it as a framework for business transformation of the creative industries in a digital age. Hannah has been awarded the PhD and the thesis is available to read and download – see link opposite (please reference it: Rudman, H. (2015) A framework for the transformation of the creative industries in a digital age. Ph.D., Edinburgh Napier University, Edinburgh.).
A new theoretical and conceptual framework called Participatory Transformation has emerged from the work. Hannah’s cross-disciplinary research interest is in organisational transformation and exploring how enterprises that are impacted by disruptions (be they digital, social, economic, or environmental) can successfully and sustainably transform. The work crosses the fields of Information Systems (IS), Business and Management, Design, and creative practice, and is undertaken through the qualitative, interpretive, mixed methodologies of participatory action research.