A key aspect of the success of Rudman Consulting’s AmbITion Approach for digital business transformation is its inclusions of design thinking approaches and tools, and creative practices. We have studied and academically verified that most businesses which used more design and creative practices during change journeys, such as the AmbITion Approach, were very likely to digitally adapt, and over a third are likely to completely transform and become digital businesses. Interesting then that last month, the front page of Harvard Business Review led with ‘The Evolution of Design Thinking’:
“It’s no longer just for products. Executives are using this approach to devise strategy and manage change… which is in large part a response to the increasing complexity of modern technology and modern business. Design helps people to make sense of complexity because we need interactions with technologies and other complex systems to be simple, intuitive, and pleasurable. The big strategy-consulting firms are also gearing up for this new world, often by acquiring leading providers of design services. In the past few years, Deloitte acquired Doblin, Accenture acquired Fjord, and McKinsey acquired Lunar.”
The EU has also just published its annual survey on business innovation answered by 14,118 enterprises across 28 member states, Switzerland and the US. For the first time, a question on the use of design was asked. Companies whose turnover has increased are more likely to say they use design than those whose profits have decreased.
The Design Council have simultaneously published a report that outlines the extent and contribution of the UK design economy. 22% of businesses say that design is a central element to their strategy, whilst 20% say that design is an integral part of development work. Click the image to download the free executive summary, and get in touch if you’re interested in finding out how working with the AmbITion Approach could help your business digitally transform.
From 2011 – 2015, Hannah undertook PhD research at the Institute for Informatics and Digital Innovation at Edinburgh Napier University’s School of Computing. The doctoral research studied the concepts, methodologies, and tools of The AmbITion Approach, and validated it as a framework for business transformation of the creative industries in a digital age. Hannah has been awarded the PhD and the thesis is available to read and download – see link opposite (please reference it: Rudman, H. (2015) A framework for the transformation of the creative industries in a digital age. Ph.D., Edinburgh Napier University, Edinburgh.).
A new theoretical and conceptual framework called Participatory Transformation has emerged from the work. Hannah’s cross-disciplinary research interest is in organisational transformation and exploring how enterprises that are impacted by disruptions (be they digital, social, economic, or environmental) can successfully and sustainably transform. The work crosses the fields of Information Systems (IS), Business and Management, Design, and creative practice, and is undertaken through the qualitative, interpretive, mixed methodologies of participatory action research.
|10 June 2015||to||18 June 2015|
Hannah’s speaking at the 10th International Forum on Knowledge Asset Dynamics in Bari, Italy, 10-12th June, 2015, presenting her academic paper: A framework for the transformation of the incumbent creative industries in a digital age.
Hannah’s also on stage at Dynamo15, taking place at the University of Sunderland on Thursday 18th June, with a ‘Get into IT’ careers event planned for the afternoon of 17th June. As a board member of Dynamo, Hannah is the Chair of the Policy stream, and is looking forward to engaging with you in debate! Dynamo15 will see the BBC’s Breakfast journalist, Steph McGovern as host and we are delighted that Accenture and Sage have signed up as Headline Sponsors, and Sunderland City Council are confirmed as Event partners. Kindly hosted by our Venue sponsor, the University of Sunderland, in their fabulous facilities, we are working hard to bring together a fantastic programme of sessions and fringe events this year once again.
read on >